{"product_id":"why-fonts-matter","title":"Why Fonts Matter","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eWe all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e* Fonts can alter the meanings of words right before your very eyes.\u003cbr data-mce-fragment=\"1\"\u003e* See what personalities fonts have, and what they reveal about YOUR personality.\u003cbr data-mce-fragment=\"1\"\u003e* Explore how you respond to fonts emotionally and can make fonts work for your message.\u003cbr data-mce-fragment=\"1\"\u003e* Be amazed that a font has the power to alter the taste of your food.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThis book is for anyone who is interested in giving words impact, who loves words and how they influence us.\u003c\/b\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":34788387389578,"sku":"9780753557235","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0383\/1300\/1098\/files\/Why_Fonts_Matter.jpg?v=1742558977","url":"https:\/\/allthingsanalogue.xyz\/products\/why-fonts-matter","provider":"All Things Analogue","version":"1.0","type":"link"}