{"product_id":"whatever-you-think-think-the-opposite","title":"Whatever You Think Think The Opposite","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe bestselling author of \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eIt's Not How Good You Are, It's How Good You Want To Be\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Paul Arden turns logic and common sense on its head in \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eWhatever You Think, Think the Opposite\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eand gives you the confidence to take bigger risks and enjoy your work more than you can imagine.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHave you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eHas it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePaul Arden has become a global business guru on the strength of such radical insights. His first book, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eIt's Not How Good You Are, It's How Good You Want to Be\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our 'common sense'.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":41471770132618,"sku":"9780141025711","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0383\/1300\/1098\/files\/WhateverYouThinkThinkTheOppositebook.jpg?v=1685809451","url":"https:\/\/allthingsanalogue.xyz\/products\/whatever-you-think-think-the-opposite","provider":"All Things Analogue","version":"1.0","type":"link"}