{"product_id":"do-purpose","title":"Do Purpose","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. \u003c\/span\u003eThese companies have a reason to exist over and above making a profit: They have a Purpose.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYes, we love the product they make. But the thing we love most about them is the change they are making. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePurpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn \u003cem data-mce-fragment=\"1\"\u003eDo Purpose\u003c\/em\u003e, David Hieatt offers insights on how to build one of these purpose-driven companies. \u003c\/span\u003eYou know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well. \u003c\/p\u003e","brand":"Do Books","offers":[{"title":"Default Title","offer_id":34772102676618,"sku":"DBC-PRPS-P","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0383\/1300\/1098\/files\/DoPurposebook.jpg?v=1686668002","url":"https:\/\/allthingsanalogue.xyz\/products\/do-purpose","provider":"All Things Analogue","version":"1.0","type":"link"}