{"product_id":"braun-designed-to-keep","title":"Braun: Designed to Keep","description":"\u003cheader class=\"bb bw1 b--dbc-orange mb3 mh0 order-1\"\u003e\u003c\/header\u003e\n\u003cdiv class=\"lh-copy order-2\"\u003e\n\u003cdiv itemprop=\"description\" id=\"scope_book_description\"\u003e\n\u003cp\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe definitive history of Braun – the pioneering German electronics brand that changed the face of modern design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSince 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep. Unlike many brands before it, and many more that followed, Braun created a culture of design – underpinned by a set of functional and aesthetic principles – that went on to have worldwide impact.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAcross 3 sections and more than 500 images, the book charts the company’s defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFeaturing brand-new photography of Braun’s most iconic products alongside never-before-published archival images, drawings, advertisements, internal documents, and correspondence, in-depth narrative texts interweave the Braun story with the cultural and political history of Germany, providing new context and insight into one of the most famous product design brands in the world.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith profiles on key members of the creative and leadership teams that reinforce Braun’s design legacy and the importance of the people behind the process,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eBraun: Designed to Keep\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eunpacks the brand’s core values – such as simplicity, usefulness, and longevity – that changed the way household products are perceived, designed, and used.\u003c\/p\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSpecifications:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFormat: Hardback\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSize: 290 × 250 mm (11 3\/8 × 9 7\/8 in)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePages: 424 pp\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIllustrations: 500 illustrations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e Featuring: 1\/1 Studio, Atelier Dyakova, Bielke\u0026amp;Yang, Dinamo, Amanda Gunawan \u0026amp; Joel Wong, Mario Hugo, Imprimerie du Marais, Sascha Lobe \/ Pentagram, Mouthwash Studio, Hector Muelas, Zhenya Rynzhuk, Alexander Saladrigas, Astrid Stavro, Studio8585, Studio FNT, TRiC.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003carticle class=\"lh-copy\"\u003e\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":44075203657866,"sku":"9781838663896","price":59.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0383\/1300\/1098\/files\/Braun.webp?v=1742577381","url":"https:\/\/allthingsanalogue.xyz\/products\/braun-designed-to-keep","provider":"All Things Analogue","version":"1.0","type":"link"}